Pre-Broadcast Official Site Staff Quotes
Madoka Magica: Official Site Staff Comments
Source: Madoka's official site, pre-broadcast. Translation: 
October 29, 2010
Pre-broadcast from major production staffs, including director Akiyuki Shinbo, series composition Gen Urobuchi of Nitroplus, character draft Ume Aoki and Shaft's representative director Mitsutoshi Kubota.
Director: Akiyuki Shinbo
It has been a while since I worked on an original series. It really makes me think possibility is unknown as the work progress; maybe with this, we will be able to make a new “Magical Girl” that never existed before. Challenge it together with all involved staff, I look forward to what will come out of it.
Series Composition: Gen Urobuchi (Nitroplus)
I have been entrusted with a big duty that is series composition and script for all episodes, even if having director Akiyuk Shinboi and Ume Aoki-sensei as teammates put a lot of pressure on me, I will do my best to deliver a heart-warming happy story to viewers!
Character Draft: Ume Aoki
I have been excited reading Urobuchi-san’s script and Shaft’s amazing image board, is it really okay to have my ingredient added into this…? It has been fun and grateful. This dish is gonna have unique taste…! Please look forward to it. ♪
Shaft’s Representative Director: Mitsutoshi Kubota
New series for Shaft’s 2011 is an original work with “Magical Girl” as its main theme. Both screenplay and character design are wonderful, from now we will have to put staffs effort into finishing up Madoka. Please look forward to meet the new “Magical Girl”!
First original series from Shinbo and Shaft production. First Shinbo’s original in 6 years since Magical Girl Lyrical Nanoha and Le Portrait de Petite Cossette. Coincidentally, also Shaft’s first original work in 6 years since This Ugly Yet Beautiful World.